They say a billionaire’s greatest fear is losing his fortune. If so, we can’t fault Mark Zuckerberg for trying to keep all of Facebook’s competitors under his foot, and for trying to collect more data from Facebook users to make more money.
More data. Better data. That’s precisely why Facebook added other reactions to the ‘Like’ button in 2016 – the ‘angry’, ‘sad’, ‘love’, ‘wow’ and ‘haha’ reactions.
Frankly speaking, in the years before, what Facebook users had been requesting for the most, was a ‘dislike’ button. The company declined, saying that it did not want Facebook to become like Reddit where comments are voted up and down.
In place of that, it introduced its own expansion of the like button, which of course was presented as something for the benefit of users.
But behind the newly introduced reactions was the fact that they were going to provide Facebook with more distinctly segregated data: no longer what Facebook users just like, but what every user loves, what they thinks is funny, what they find shocking, sad and what they find annoying.
With this new layer of detail, Facebook could then allow better targeting of advertisements based on solid data of how users are likely to react.
What’s more, some have pointed out that the reactions could be quite reliable. It takes conscious effort to hover and select your reaction, so a user’s reaction to a post is more likely to be true than simply clicking on a like button which is the only thing available.
So that’s it. It’s not so much about your comfort. It’s about how much money can be made from you.