Home Business & Economy Here’s What That ‘Smile’ in the Amazon Logo Means

Here’s What That ‘Smile’ in the Amazon Logo Means


The ecommerce giant Amazon has been using this logo since the year 2000: 18 years now. Beneath the word Amazon is a curved line which looks something like a smile.

It sure is a smile but the “smile” under the letters is actually an arrow, as you can see, pointing from the letter A to the letter Z.

Thankfully, the line doubles as a smile too, representing the obvious: customer satisfaction.

But principally, it is an arrow from A to Z meaning that the company sells everything from A to Z – anything you can think of. And it sure does.

On Amazon.com, you can order a combination of items that are very unrelated and receive it in a few days; any odd combination of items that you can imagine, from clothing and accessories, electronics, sporting equipment, toys, books, movies or whatever, and they will be delivered.


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